Theater tickets are too expensive for most people to watch an unknown quantity on a whim. They prefer franchise movies because they roughly know what they're g

Theater tickets are too expensive for most people to watch an unknown quantity on a whim. They prefer franchise movies because they roughly know what they're going to get for their money, and that's why Disney is still going strong while others fail. I don't think Disney is sucking the air out of the rest of the movie industry, I think ticket sales for anything novel would still suck just as hard if Disney wasn't in the movie business at all. It's not like people have a fixed amount of times they're going to pay to see a movie every year and Disney is hogging up that number. When people are feeling economic hurt, not seeing any movies in theaters at all is an option many will pick.