Or to take a purely commercial angle: Where there is change, there is opportunity. Startups don't make money by joining the herd, but by exploiting changing s

Or to take a purely commercial angle: Where there is change, there is opportunity. Startups don't make money by joining the herd, but by exploiting changing situations. Change can come in many forms, including social. Such stories are a record of social change, and the pressures that drive it.