I used to buy into all the talk about "disrupting markets" until I saw companies actually succeed in really disrupting markets. It's usually said in a way that

I used to buy into all the talk about "disrupting markets" until I saw companies actually succeed in really disrupting markets. It's usually said in a way that suggests or even outright claims to be to the benefit of society as a whole but ultimately it ends up just meaning redistributing market shares or outright draining more money from consumers (e.g. by "disrupting" public or shared infrastructure). And more often than not a huge value proposition relies on abusing externalities (i.e. the "public good" or commons) without paying back into them because the social contract that used to maintain them is not actually legally binding.