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I think it’s worse from a time wasting standpoint, really - a lot of modern UX does have thousands of hours of UX research dumped into it, but with faulty metri
by bri3d 2y ago
I think it’s worse from a time wasting standpoint, really - a lot of modern UX does have thousands of hours of UX research dumped into it, but with faulty metrics driven goal seeking and internal politics bolted on. I agree that Vibe Branding killed UX in the way you describe in the 2000s (remember when every company had some abominable Flash site?!), but now, we’ve come full circle: from the ashes we’ve allowed warring factions of UX researchers to return to create hundreds of carefully constructed disparate systems with no consistency.
- cosmic_cheese 2y agoI don’t think we’re quite back to where we were, because branded UI widgets are almost always devoid of functionality compared to their traditional UI toolkit counterparts. If a feature is even slightly “power user”, branded UI widgets probably don’t implement it, even in tools made for technical users. One of my favorite examples is tree-style lists (“outline views” in AppKit nomenclature). On macOS these have a very convenient functionality where holding down option while expanding/collapsing a section performs that action on all children as well, and it’s practically never implemented in custom-built tree widgets even in cases where the primary audience skews Mac-heavy.