I've made similar pitches to clients many times, and one thing I've learned is that ironically the problem is promising the actual saving, vs. offering a much s

I've made similar pitches to clients many times, and one thing I've learned is that ironically the problem is promising the actual saving, vs. offering a much smaller saving. The challenge is that people don't believe you when you tell them they can save that much, no matter how evidence you prepare. I'm starting a sales effort for my agency right now, and one of the things we've worked on is to promise less than what we determine we can deliver after reviewing the clients costs, and raising our prices, because it's ironically easier to close on the basis of a promise to deliver 20%-30% savings at a relatively high cost than a promise to deliver 50%+ with little effort.