Honestly it might be a bargain, simply for maintaining a certain brand image. Apple has a huge pile of cash, and with respect this is content very very very few

Honestly it might be a bargain, simply for maintaining a certain brand image. Apple has a huge pile of cash, and with respect this is content very very very few other companies are willing to or can afford to make. It buys Apple a kind of mind share that will last & endure & keep paying our, will maintain the Apple name, in a way that nothing else Apple could possibly do would.