Unfortunately, I expect consumer-hostile behavior like this to become more common. The path that consumers take from intent-to-purchase to transaction will radi

Unfortunately, I expect consumer-hostile behavior like this to become more common. The path that consumers take from intent-to-purchase to transaction will radically change over the next 5 years. It will result in less time shopping and better purchasing decisions for consumers, while diminishing the role of marketing/advertising. As that river runs dry, there will be desperate and intrusive attempts to monetize users like we’re seeing here from Vizio.