Alternatively - and now that I'm thinking about it - I think Apple TV might adopt the A/24 model of purchasing individual movies and shows that they like, and m

Alternatively - and now that I'm thinking about it - I think Apple TV might adopt the A/24 model of purchasing individual movies and shows that they like, and marketing it like crazy. In fact, that does seem to be Apple TV's model already. For example, Ted Lasso, Mythic Quest, Pachinko, Foundation, Silo, Severance, The Studio, and For All Mankind are all produced by entirely different production houses but licensing for them was acquired by Apple.