>it's a good loss leader And that is problem. Old era Apple dont do Loss leaders. Apple TV+, or the services strategy involving News+, Fitness+, Arcade, Music

>it's a good loss leader And that is problem. Old era Apple dont do Loss leaders. Apple TV+, or the services strategy involving News+, Fitness+, Arcade, Music etc are fundamentally different to old / Steve Job's Apple. All of them were created hoping it is valuable enough so you could subscribe to Apple or "Apple One" in a bid to hide and leverage the $30B raw profits from Google Search and App Store. Steve once said IIRC in D9, you create a great product, then you figure out the go to market strategy. Right now Apple is the other way around, at least for Services, they figure out the strategy, and then think about what product should go in that strategy.