Pachinko was big in South Korea when both season 1 and 2 were released, and plenty of ad time was given to it in SK. Arguably Tehran was in a similar position

Pachinko was big in South Korea when both season 1 and 2 were released, and plenty of ad time was given to it in SK. Arguably Tehran was in a similar position as well, but it was an already existing show on Kan 11 that Apple got the international licensing rights for - same way HBO Max got Sha'at Ne'ila/Valley of Tears.