4 ms·
> as it's a good loss leader Brand maker is hard to argue with because it's so vague, but how does Apple TV function as a loss leader? Isn't the idea of a loss
by lolinder 2y ago
> as it's a good loss leader
Brand maker is hard to argue with because it's so vague, but how does Apple TV function as a loss leader? Isn't the idea of a loss leader that it's supposed to help sell whatever actually makes money?
How does Apple TV sell hardware for Apple? The only person I know with a subscription has an Android phone and Windows laptop and signed up just long enough to watch Severance.
- lokar 2y agoThey don’t really need more customers, they just need to keep the ones they have
- lolinder 2y agoWhat is Apple TV doing to accomplish that goal, though? Are you saying there are some fraction of Apple customers who would switch to Android or Windows if Apple didn't have a streaming service?
- aegypti 2y agoDo you know many families? I can’t really think of one in my bubble without an Apple One subscription at this point except for the Spotify holdouts. Bundling the new HBO with Apple Music has got to be very easy to sell. Apple TV 4K boxes also stream TV+ at a much higher bit rate than any other service but that’s a bit enthusiast.
- freddie_mercury 2y agoI don't know a single person in my country with an Apple One subscription. That's 100 million people right there.
- aegypti 2y agoI don’t know if your country has very many upper middle class WEIRD families entirely embedded into the Apple ecosystem, but it’s become noticeably more common here post Ted Lasso era I think.
- freddie_mercury 2y agoI don't think Apple makes any content that isn't for Americans do they? I guess Slow Horses is British but very little of what they air has any real appeal in Asia so no one is going to pay for it.
- alephnerd 2y agoPachinko was big in South Korea when both season 1 and 2 were released, and plenty of ad time was given to it in SK. Arguably Tehran was in a similar position as well, but it was an already existing show on Kan 11 that Apple got the international licensing rights for - same way HBO Max got Sha'at Ne'ila/Valley of Tears.
- nxobject 2y agoDon't forget HBO's Homeland and Hatufim/Prisoners of War.
- MagicMoonlight 2y agoHow many people do you know?
- FireBeyond 2y agoI know plenty of families. Including my own. Three of us, with iPhone 16s. Two of us with recent iPads. Three of us with Apple Watches. There's 5 MBPs. Three Apple TV 4Ks, a Mac Studio. And no Apple One. "Spotify holdouts" kinda makes it sound like you see them as misguided. I have no love for Spotify. I love Rdio (RIP). Tidal (I loved, but can't see lasting much longer, but it pays quite a bit more to artists than Apple, and a LOT more than Spotify). Apple TV has a few good original shows. > Bundling the new HBO with Apple Music has got to be very easy to sell. Uhh, sure. https://music.apple.com/us/curator/hbo-max/1536480621 https://music.apple.com/us/curator/hbo-max/1536480621 - oh good, I can listen to the soundtrack to.... FBoy Island, 12 Dates of Christmas, and some of the reality TV stars of ... Sweet Life: Los Angeles? Maybe we have different definitions of "very easy sell". I'm surprised Apple Arcade is still a thing. But there it is across all Apple One tiers. Meanwhile to get Fitness and News you have to go to the Premier tier.
- creatonez 2y agoOddly enough, Apple is providing obscure supplemental material for die-hard fans, distributed in e-book form for iDevices. You can read the satirical self-help book The You You Are from Severance for free, but you absolutely must have an iPhone, iPad, or Mac.