3 ms·
And Apple could lose a billion a year for decades if it wanted to.
by mpalmer 2y ago
And Apple could lose a billion a year for decades if it wanted to.
- alephnerd 2y agoYep! They probably don't want to and most likely have a plan on better monetizing Apple TV, in the short term the brand making aspect is well worth it for a brand like Apple. I wouldn't be surprised if Apple TV ends up acquiring a prestige production house at some point, or uses Apple TV to enhance other marketing partnerships with adjacent brands. Their foray into sports with MLS is a good example
- nxobject 2y ago> I wouldn't be surprised if Apple TV ends up acquiring a prestige production house at some point I agree, AND I’m similarly asking why I agree myself: there were always persistent rumors under Steve that Apple would one day acquire Disney, they were always fun to think about in a “what if” way, _and_ it seems hilariously impractical in retrospect.
- alephnerd 2y agoAlternatively - and now that I'm thinking about it - I think Apple TV might adopt the A/24 model of purchasing individual movies and shows that they like, and marketing it like crazy. In fact, that does seem to be Apple TV's model already. For example, Ted Lasso, Mythic Quest, Pachinko, Foundation, Silo, Severance, The Studio, and For All Mankind are all produced by entirely different production houses but licensing for them was acquired by Apple.
- Workaccount2 2y agoThere is some crazy stat that apple could stop selling everything they make and still run operations for another 25 years or something wild like that.