Completely agree, Godin is one of those authors where the quote from Billy Madison seems to often apply: " Mr. Madison, what you've just said is one of the most

Completely agree, Godin is one of those authors where the quote from Billy Madison seems to often apply: " Mr. Madison, what you've just said is one of the most insanely idiotic things I have ever heard. At no point in your rambling, incoherent response were you even close to anything that could be considered a rational thought. Everyone in this room is now dumber for having listened to it. I award you no points, and may God have mercy on your soul. " However, for all of his non-value he manages to maintain visibility via the simple effort of waving his arms continuously. This is the bottom-line definition of Marketing. It's a good lesson for people trying to draw attention to their efforts or companies on the Internet... The majority of the public values quantity over quality. Produce enough quantity and you will strike a chord with a small group of people. Position yourself as a celebrity, and your followers will help to elevate your status. The cycle feeds on itself. Someone could make a lot of money by translating The 48 Laws of Power directly to a How to be Famous on the Internet book.