> So, “previously a shoot would cost 5-figure […] now a kid can do it for $500”. In terms of 1:1 quality, I think that probably is the case here, at least for

> So, “previously a shoot would cost 5-figure […] now a kid can do it for $500”. In terms of 1:1 quality, I think that probably is the case here, at least for what is being measured. These photoshoots are for marketing. The yardstick against which they are being measured, is effectiveness at marketing, not critical acclaim or depth of plot. The format that most efficiently and effectively reaches the intended audience, is the "highest quality", which yes does mean that purchasing 20 videos from assorted freelance tiktok marketers is more than "1:1 quality" with a single video that costs 20x as much. I take your overall point but the primary purpose of marketing has always been to influence consumers. This is not the loss of some high art form.