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I don't understand why any websites do things like this. Yesterday I tried visiting a link someone had tweeted for fab.com, only to find I had to sign up before

I don't understand why any websites do things like this. Yesterday I tried visiting a link someone had tweeted for fab.com, only to find I had to sign up before I could view it[0]. Does this technique actually work for building a customer base? It actively drives me away, that's for sure. [0] For fob's sake, you can't even view their Contact Us page without signing up: http://fab.com/contact-us/ http://fab.com/contact-us/

napillo 14y ago
Well, regardless of whether it works or not, if you can show you have x number of users signed up and thus using your service, then you can ask a bigger payout of your VCs (just a guess).
mnicole 14y ago
Same situation for other sites like that (Gilt Groupe, The Clymb, etc.). Even as a registered user, if I'm on a new device (especially mobile) and I click on a link through an email and I can't see those products, I'm not going to log in to buy. I've played that game countless times and I truly don't understand it. There's nothing "exclusive" about it. If you don't have an account, that's as exclusive as it gets, but at least show me what I'm missing.