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I don't think so, Windows is a well known brand. The average consumer won't be oblivious to them, I can understand it taking time for my grandmother to learn ab

I don't think so, Windows is a well known brand. The average consumer won't be oblivious to them, I can understand it taking time for my grandmother to learn about it, but for people who actively use technology daily, they'll learn a lot about it quickly. There's a ridiculous number of Win8 touch screen devices coming to market this fall (something in the 30-40 devices range). Since every hardware manufacturer is going to be pushing it, it's going to become well known quickly. When the world's largest ecosystem pushes a new product, it tends to work. I feel that people who keep comparing Win 8 to vista really have no idea what Win 8 even is. The quality bar is very high. I believe it'll do well.

Shamanmuni 14y ago
Windows on the desktop is a known and reliable brand, nobody can deny that. However, Windows on the tablet is an unkown today, and people seem comfortable and used to using a non-Windows OS in their tablets and phones, it's a radically different situation. I think it's a mistake to believe that people will choose Windows 8 in their tablets and phones just because it's Windows. Otherwise it would have worked wonders with Windows CE and Windows Phone, and it didn't. There are other factors in play, and as I said in another answer, the world is not waiting for Microsoft to catch up.