Yeah it is more profitable but revenues are way down. In 2021, the last full year before Musk's acquisition, Twitter generated $5.08 billion in revenue. Under

Yeah it is more profitable but revenues are way down. In 2021, the last full year before Musk's acquisition, Twitter generated $5.08 billion in revenue. Under Musk's ownership, X's revenue has declined significantly. In 2024, X reported $2.7 billion in revenue, which is nearly half of its pre-acquisition level. For 2025, global ad revenue is projected to grow to $2.26 billion, marking its first annual increase since the acquisition. So yes on paper, X is more profitable than Twitter was before the acquisition. Its 2024 adjusted EBITDA nearly doubled Twitter’s best year, despite a much smaller revenue base. But whether that profitability is sustainable or comes at too high a cost—strategically, reputationally, and culturally—remains an open question.