This article focuses a good bit of time on folks who work in marketing and journalism and specifically marketing agencies or print houses. Two things to really

This article focuses a good bit of time on folks who work in marketing and journalism and specifically marketing agencies or print houses. Two things to really note there: 1. In Marketing you are usually either climbing the ladder and moving to management or you are out. No one can afford the experienced but expensive graphic designer, photographer, or writer. The skill-sets are too commoditized. And everyone is always looking for new fresh voices / design ideas. Agencies hire cheaper and younger talent that will put in hellish hours because they don’t know any better and don’t have family commitments. There is basically no one in marketing over 55 unless you are the owner or CMO. High burnout and not a kind career to families. 2. Marketing Agencies are a dime a dozen now and the business model is broken. You used to need a marketing agency to coordinate big media buys or to have access to the right people or equipment and the cost barrier and knowledge barrier to do it yourself was huge. So what you did was hire a really good marketing strategist and then they hired agencies to pitch campaign ideas and handle the production work, but the job moves too fast now to do that. The tools are ever cheaper and ever easier to use. Most companies have brought the bulk of the marketing work they do in house and maybe only work with an agency for a brand refresh or for a big nationally aired ad campaign. Gen X is hitting the age where you are either executive in creative industries or you are out. Some of that is age discrimination, but some of it is just the reality that there is probably someone younger, cheaper, hungrier, and with fresh ideas looking to do the job.