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NYT among others found ads placed with content outperformed ads attempting to target users. Also avoided awkwardly advertising things that shouldn't be adverti
by Terretta 2y ago
NYT among others found ads placed with content outperformed ads attempting to target users. Also avoided awkwardly advertising things that shouldn't be advertised alongside certain content.
- throwaway48476 2y agoThis makes journalism on controversial subjects unprofitable. Who would want to do a content based ad on Israel/Gaza?
- windhaven 2y agoProbably aid groups like the Red Cross? I’ve seen plenty of ads from organizations whose premise is “this terrible thing is happening, donate to help end it!”
- throwaway48476 2y agoFair enough.