4 ms·

Or they could base it on the content that's next to the ad.

• Terretta 2y ago
  NYT among others found ads placed with content outperformed ads attempting to target users. Also avoided awkwardly advertising things that shouldn't be advertised alongside certain content.
  • throwaway48476 2y ago
    This makes journalism on controversial subjects unprofitable. Who would want to do a content based ad on Israel/Gaza?
    • windhaven 2y ago
      Probably aid groups like the Red Cross? I’ve seen plenty of ads from organizations whose premise is “this terrible thing is happening, donate to help end it!”
      • throwaway48476 2y ago
        Fair enough.
• kulahan 2y ago
  They do both of these things simultaneously.