Lots of companies DO make different skus for different retailers. I don't know if Levis is doing this with amazon. A friend of mine worked in construction and

Lots of companies DO make different skus for different retailers. I don't know if Levis is doing this with amazon. A friend of mine worked in construction and said paint from a retail store was thicker and better, compared to the "same paint" from home depot. I think it might be the same paint, with a special "home depot" sku for paint that is more watery or somehow made at lower cost. Here's an (archived) article talking about name brands and walmart: https://web.archive.org/web/20050101092353/http://www.fastcompany.com/magazine/77/walmart.html https://web.archive.org/web/20050101092353/http://www.fastco... Personally, I have found amazon with name brands to be hit or miss. It seems you might get a name brand through an intermediary (like a retail store) when the name brand won't sell through amazon itself.