While all this is true, there's more to it than that. Netflix caters to a market that lies between cable and iTunes/Amazon. It's a place to get second run or ot

While all this is true, there's more to it than that. Netflix caters to a market that lies between cable and iTunes/Amazon. It's a place to get second run or otherwise non-premium content. I've been rewatching Life recently, which I really liked (then and now). What's more, at $8/month it's low enough where I'll just have it just in case I want to watch it. I watch on average probably an hour of TV a day. Why would I pay $80+/month to have cable for this and then have the schedule dictated to me? Netflix can be watched on tablets, phones and computers. This is much better than the cable alternative. I don't even own a TV and don't think I ever will again. I'm a big fan of these "opinionated" services... as long as they get them right. This really is the key to Apple's success. 10+ years ago I wanted to dick around with installing hardware, drivers, configuring OSs, etc. Now? Now I just want stuff to work and nothing works as well or as pleasantly as my Macbook Air or iPad. But I digress. The sad thing about Netflix is that Hollywood seems to have decided they're the enemy now rather than seeing it as an opportunity to monetize content that otherwise would've probably earned them little or nothing. Worse, the content providers all seem to want to go out on their own, which is a terrible experience for consumers. If only there was legislated demarcation between content creation and content distribution.