<flippant>But par for the course for a consumer entertainment products company</flippant> In my blinkered world, Google and Facebook seem to be the companies t

<flippant>But par for the course for a consumer entertainment products company</flippant> In my blinkered world, Google and Facebook seem to be the companies to beat in the area of security for consumer services. 2-factor auth, proactive account security such as geographic checks etc. I can see how Apple's corporate mindset would find it painful to sacrifice user experience for security. Google, not so much. As an aside, it's about time Microsoft offered 2-factor auth for their accounts.