Building both sides of a network, as GoPago or LevelUp attempts to do, is very hard to accomplish - as merchants have to shift away from their current PoS and t

Building both sides of a network, as GoPago or LevelUp attempts to do, is very hard to accomplish - as merchants have to shift away from their current PoS and trust the newcomer enough to embrace them. Further, you will most probably keep both old and new running in parallel, which will further introduce complexities in to keeping the business running. That is not to say that these solutions are with out value. But they do face an uphill battle, and they should focus equally on proving the merchant value proposition to businesses that are forced to transact in cash vs those who have an entrenched relationship with networks.