I think you're correct. Most of what Ubisoft released in the last cycle of releases seems like they're chasing after whatever it that seems "hype" currently.

I think you're correct. Most of what Ubisoft released in the last cycle of releases seems like they're chasing after whatever it that seems "hype" currently. There's also a lot of looking in every direction simultaneously, without any real direction or objective about almost anything. Everything's shiny, everything envy worthy, and the results mostly polished turds. "It needs this, and this, and this, and ..." and it has nothing. Skull and Bones was stuck in development hell forever, and when it emerged out the other side, seems like all there was remaining was Sea of Thieves envy, with little of the actual charm of a game anybody actually cared about making. Avatar's review (although already vanished in year?!?) was pretty hilarious. "The Okayest Game of 2023" "little more ambitious than ‘Farcry with blue people’"