The old slow way of doing things is deeply embedded in the organizational DNA of Arianespace (and ULA.). It would actually be easier for a brand new company to

The old slow way of doing things is deeply embedded in the organizational DNA of Arianespace (and ULA.). It would actually be easier for a brand new company to do it than one of these legacy behemoths (particularly Arianespace, which is dragged down by the international way in which they build.) Arianespace is so thoroughly broken that they genuinely believed that reusability, if they could even accomplish it, would be bad for their business because it would reduce the number of rockets they build. Bonkers.