“Delivering better lives for people” is already an inherently social issue, though. There are many people who don’t WANT to improve certain people’s lives, and

“Delivering better lives for people” is already an inherently social issue, though. There are many people who don’t WANT to improve certain people’s lives, and if your proposed policies help them, they will be against it even if it makes everyone’s life better; they are willing to forgo improving their own life to make sure the people they hate won’t see any improvement. Unless your policies go out of their way to exclude the groups they hate, you aren’t going to get their support.