The problem with building Uber and Lyft isn’t the process of writing the software — that’s been done many times over. The hard part of course is investing the

The problem with building Uber and Lyft isn’t the process of writing the software — that’s been done many times over. The hard part of course is investing the money in marketing and support to match the user recognition and experience that Uber and Lyft, subsidized by VC wallets, can provide to their customers.