3 ms·
Apple Names Dedicated Retail Stores Chief in Latest Management Shift
- ksec 2y agoWorth pointing out Apple always had a dedicated Retail Chief. Deirdre O’Brien was the only one that mixes HR / People and Retail and the rationale at the time was because Retail has the most Apple employees which was such a stupid idea. ( And dare I guess it came from Tim ) And this was after Ron Johnson left Apple and the following disastrous 15 years of Apple Retail. IIRC Apple had about 250 Stores in 2009. And that was before iPhone was shipping in any volume by today's comparison. In my original model and thesis when I was analysing Apple in 2011 I was expecting them to reach 1 billion iPhone user in 2020, and at least 1000 Retails store world wide. When you think about it, Apple had 250 Store before iPhone took over and less than 50M of Mac user. Having 1000 or 4x number of Store when you have billions of user isn't that impressive. But my thought at the time was the 1000 Apple Store would be big to make up for the users. Not only do we now have 1.3B or may be even higher for iPhone and iPad, Mac users. They still only have less than 600 store worldwide. And they are not as well run. When you think of Apple retail as a cost centre, but not as an experience, marketing and customer engaging front end, that is when things go wrong.