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Live help drives conversions on our ecommerce site. Our customers ask questions more often than I would expect. Cart abandonment coupons haven't worked for us
by sachingulaya 14y ago
Live help drives conversions on our ecommerce site. Our customers ask questions more often than I would expect.
Cart abandonment coupons haven't worked for us at all. My thinking is that our 10% discount isn't steep enough but I have no data. Since I don't have any insight in to what people do after they abandon the cart I'm not sure throwing discounts at them is an effective strategy.
Calling dropped carts? That's not something we have the bandwidth to do.
- babuskov 14y agoThrough a lot of experimentation. I've found out that you need to offer at least 40% to get any significant conversion of the cart dropouts. At least for the shareware desktop software I sell.