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Am I the only one who would have liked a bit more detail behind the reason for Fluent shutting down after just six months? I watched and waited with anticipati
by jaysonelliot 14y ago
Am I the only one who would have liked a bit more detail behind the reason for Fluent shutting down after just six months?
I watched and waited with anticipation for the launch, and was excited when I got my invite and could start using the service.
It's a great product, with excellent UX and design, and while it still felt technically like a work in progress, I was ready to stick it out as a user and see where everything went.
Now, less than two months after getting my "golden ticket," it's all going away with a vague statement: "We feel that we couldn’t keep running the service as it is, and now’s the time to move on."
Was there not enough runway to survive beyond six months? Did something else happen that they don't feel like discussing? If you're going to make announcements like "The future of email, brought to you by ex-Google people," it seems like you should at least know that you've got the funding to keep the lights on for more than a couple months.
It might seem like I'm being harsh on Fluent, considering that I'm just a user who didn't pay anything and shouldn't have any expectations. I'm not thinking about this as a user, though. I'm thinking about this as a would-be startup entrepreneur. One of the biggest barriers to getting traction early on is convincing users that you're going to stick around, that they can invest their time getting used to your product, even trust their data with you. After all, you're just some startup, maybe they should wait a year and see if you're still there. Meanwhile, you're stuck in a Catch 22, because you need those early adopters in order to still be there in a year.
When a startup makes big claims, then closes their doors mere months later, it puts another brick in the wall that makes it harder for other startups to make the case that it's worth getting on board for early adopters.
I'm sad to see Fluent go. It was a good idea, and seemed to be well executed. I just wish they'd be a bit more transparent about what happened, and why they weren't able to see this coming.