I've always seen customer lifetime value abbreviated as CLV. That being said, I've never heard of 'long term value', and I think the author is mistaking this t

I've always seen customer lifetime value abbreviated as CLV. That being said, I've never heard of 'long term value', and I think the author is mistaking this term for CLV. Customer lifetime value is something calculable, even if crudely -- its amortized revenue per customer as retention approaches zero. "Long term value" is more of a concept.