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The easiest way to grasp the difference is to think of the Attention-Interest-Desire-Action paradigm. This link has a basic primer http://en.wikipedia.org/wiki
by ananddass 14y ago
The easiest way to grasp the difference is to think of the Attention-Interest-Desire-Action paradigm.
This link has a basic primer http://en.wikipedia.org/wiki/AIDA_(marketing) http://en.wikipedia.org/wiki/AIDA_(marketing)
- pizza 14y agoTheoretically (and likely), this could be applied to anything that involves convincing: politics, debate, etc., of course with different media of action e.g. voting. This is basically all you need to know about marketing, the science of interest.