Online has made things more expensive. Returns cost a lot of money. Company is paying $10+ to return an item with returns at 20%. Factor in the exchange proc

Online has made things more expensive. Returns cost a lot of money. Company is paying $10+ to return an item with returns at 20%. Factor in the exchange processing and shipping. Dyes make fabric fit differently. Dark shirt will have more weight and less stretch than a lighter colored shirt. If you’re a big company, you have multiple manufacturers making the same line and the pieces will fit differently. Having a store, you can just try on everything.