> The response was to a talk title, and titles often just try to be catchy. For every person who spends an hour listening to the full talk, hundreds or thousan

> The response was to a talk title, and titles often just try to be catchy. For every person who spends an hour listening to the full talk, hundreds or thousands will see the talk title, and decide whether to watch based on the title. It's even more important to be clear rather than confusing in your title. Not less. Titles matter hugely. They determine, to great extent, whether someone will even listen in the first place.