> Given the unalterable underlying ground truth that people don't want to be educated, they want to be entertained - what should we be doing? This here is the

> Given the unalterable underlying ground truth that people don't want to be educated, they want to be entertained - what should we be doing? This here is the key question, and I’d argue all we can do is keep talking about how great the view is from the mountainside, and how easy it is to reach the trailhead. Maybe people only take a few steps, maybe they give up when the trail gets rocky, maybe they don’t even get out of the car, but they’ve made an attempt, and the mountain is still there for them.