I find this a little worrying from an ethical point of view. The suggestive power of web-based LLMs could be far greater than that of traditional search, and th

I find this a little worrying from an ethical point of view. The suggestive power of web-based LLMs could be far greater than that of traditional search, and this could well be commercially exploited if we're not careful. With traditional search, providers like Google throw in ads that look like results and bias the genuine results based on funding. This is dark, but can be circumvented with some basic guidance on how to interpret the UI, and the web pages themselves are not affected. LLMs provide a wall of text which all appears reasonable, but could very well be biased or manipulative in highly subtle ways based on whichever political parties or corporations have paid the most for influence. Whilst in principle you can tell users to externally verify the claims, people will bother less and those external sources will become less accessible/useable as LLMs become more widely used. I hold out hope that they can be mitigated, but I don't yet see how.