Yeah, pretty much. (percentage of people who read) * (percentage of people who want a paper book) * (percentage of people who don't have a better discovery mec

Yeah, pretty much. (percentage of people who read) * (percentage of people who want a paper book) * (percentage of people who don't have a better discovery mechanism than browsing shelves) * (percentage of people who want to spend their valuable free-time in a retail area) * (percentage of people who don't have a library card) * (percentage of people who are willing to pay a premium above Amazon for all of the above) = pretty low, I reckon? I assume people going to bookshops are looking for a nostalgia kick and willing to pay extra for it. I note in the UK that Daunt Books bags seem to be the same phenomenon as these bags.