"If you build it, they will come" is unfortunately a mantra that far too many artisans adhere to. Marketing can feel dirty. It can feel cheap and nagging. I l

"If you build it, they will come" is unfortunately a mantra that far too many artisans adhere to. Marketing can feel dirty. It can feel cheap and nagging. I learned early on that if you can't do marketing yourself, find someone else that can do it for you.