> But this Visa deal, what on earth are people without Visa supposed to do? I just don't see how anyone sane could think this was a good plan, either from an Ol

> But this Visa deal, what on earth are people without Visa supposed to do? I just don't see how anyone sane could think this was a good plan, either from an Olympic organiser's point of view, or Visa's. It's been working for the past 26 years that Visa has sponsored every Olympics game. This isn't a new thing. This is what pays for the Olympics even occurring. Their sponsors are exclusive sponsors. Visa's already committed to the next 4 games as well (through 2020). As far as Visa's point of view: > According to the U.S. Sponsorship Tracker, a Visa commissioned study following the Vancouver 2010 Olympic Winter Games conducted by Performance Research, an independent research company, Visa cardholders who were aware of Visa’s Olympic Games sponsorship claimed a 16 percent and nine percent increase in Visa card usage in Canada and the US respectively. The same report found Visa’s brand equity was 32 percent and 38 percent higher among consumers who were aware of Visa’s sponsorship in Canada and the US respectively. http://corporate.visa.com/_media/olympic-games-media-kit/visa-and-the-olympic-games.pdf http://corporate.visa.com/_media/olympic-games-media-kit/vis...