You don't think they were already dipping their toes in these waters with their book publishing programs? What about Amazon Studios, which is funding film makin

You don't think they were already dipping their toes in these waters with their book publishing programs? What about Amazon Studios, which is funding film making? While a change of direction, I don't think it's an abrupt one. Amazon has been slowly drifting toward creating their own content for a while now.