bad logic riding on emotion Humans make purchasing decisions in a fundamentally emotional way. Most of the best marketing out there trades on emotion. People

bad logic riding on emotion Humans make purchasing decisions in a fundamentally emotional way. Most of the best marketing out there trades on emotion. People get pissed off and hold grudges in a completely irrational way. Think of all of the people who refuse to buy [BRAND X] because the first product they had from them eventually failed. Visa just went out of their way to have a lot of people hold grudges against them.