I'm curious... does anyone know where all this money from sponsors goes? The IOC is supposed to be not for profit. I understand hosting the Olympics is very e

I'm curious... does anyone know where all this money from sponsors goes? The IOC is supposed to be not for profit. I understand hosting the Olympics is very expensive and that the LOCOG wants to recoop some costs, but this is ridiculous. It's going against the IOC's Olympic Charter at the very least...