Well, they almost certainly did if this story is true. Please point me out one other company that's worth around $25b and has the online sales to do improve by

Well, they almost certainly did if this story is true. Please point me out one other company that's worth around $25b and has the online sales to do improve by $300m per year. Just one. Regardless of what you think about Amazon specifically, who else fits this profile? It's not as if there are $25b companies doing hundreds of millions in sales online that you don't know about. This is a standard trap now, but he was a numbers guy back when it wasn't, and he hired someone to optimize and test. They found that error.