If you're making people opt-out and setting them up to "forget" to do so, then you are spamming them, but even under that definition, I'd estimate that over 99%

If you're making people opt-out and setting them up to "forget" to do so, then you are spamming them, but even under that definition, I'd estimate that over 99% of what I'm calling spam still qualifies. A large amount of it is from businesses I've never interacted with, so obviously unsolicited.