I could agree with that in the general case. However in this specific case the words themselves seem (to me at least) to naturally lend themselves to the distin

I could agree with that in the general case. However in this specific case the words themselves seem (to me at least) to naturally lend themselves to the distinction. Coding itself morphed into a verb at some point (code and coding were both already nouns). If you consider what it derives from the distinction he's drawing makes linguistic sense. I guess the alternative would be terminology such as "writing code" versus "designing software"?