I don't see the faux in it. It seemed pretty sincere to me, and I'm pretty cynical. GitHub is one of the companies that take deliberate effort to make me reall

I don't see the faux in it. It seemed pretty sincere to me, and I'm pretty cynical. GitHub is one of the companies that take deliberate effort to make me really them, from their clever 404 page, to little details such as this. Zappos is another. I'm wondering. Do lots of other people find this off-putting?