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I'm surprised Visa even needs to market, whenever I have been issued a card by my bank sometimes it's been a VISA and sometimes a Mastercard/Maestro. I assume I
by jiggy2011 14y ago
I'm surprised Visa even needs to market, whenever I have been issued a card by my bank sometimes it's been a VISA and sometimes a Mastercard/Maestro. I assume I could get one particular type of card if I specifically requested it but I really don't understand what the difference would be to the end user.
I guess perhaps if the only differentiating factor is "you can use this one if you goto the olympics" then maybe that is enough to sway a bunch of people?
- dredmorbius 14y agoThe simple truth is that Visa largely is marketing. It's also a huge transaction processing system, but the larger part of the organization is in fact responsible for managing the brand. Think about that next time you're looking at your interest rate and/or merchant fees associated with your credit/debit card.
- bennysaurus 14y agoYou have to understand what Visa is competing against; it's not against the other card providers, it's against cash. Considering how much money they have spent to be a sponsor I don't think they count their return to happen during the Olympic period, this looks more to be a habit forming thing (when you go out their aim is you'll go for your Visa by default).
- X-Istence 14y agoI go for the card with the highest amount of cashback for me...
- bennysaurus 14y agoYep but that's up to the banks and their bundles more than Visa/MC; the cards company's mission is more one of convenience.