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> Introducing 4o Image Generation: [...] our most advanced image generator yet Then google: > Gemini 2.5: Our most intelligent AI model > Introducing Gemini
by kh_hk 2y ago
> Introducing 4o Image Generation: [...] our most advanced image generator yet
Then google:
> Gemini 2.5: Our most intelligent AI model
> Introducing Gemini 2.0 | Our most capable AI model yet
I could go on forever. I hope this trend dies and apple starts using something effective so all the other companies can start copying a new lexicon.
- hombre_fatal 2y agoMaybe it’s not useless. 1) it’s only comparing it to their own products and 2) it’s useful to know that the product is the current best in their offering as opposed to a new product that might offer new functionality but isn’t actually their most advanced. Which is especially relevant when it's not obvious which product is the latest and best just looking at the names. Lots of tech naming fails this test from Xbox (Series X vs S) to OpenAI model names (4o vs o1-pro). Here they claim 4o is their most capable image generator which is useful info. Especially when multiple models in their dropdown list will generate images for you.
- Kiro 2y agoWhat's the problem?
- kh_hk 2y agoIt's a nitpick about the repetitive phrasing for announcements <Product name>: Our most <superlative> <thing> yet|ever.
- echelon 2y agoI hate modern marketing trends. This one isn't even my biggest gripe. If I could eliminate any word from the English language forever, it would be "effortlessly".
- kh_hk 2y agoIf you could _effortlessly_ eliminate any word you mean?
- mhurron 2y agoModern? Everything has been 'new and improved' since the 60's
- xboxnolifes 2y agoIdk, right now I think I'd eliminate "blazingly fast" from software engineering vocabulary.
- acheron 2y agoI think Electron is giving you your wish.
- rachofsunshine 2y agoSpeaking as someone who'd love to not speak that way in my own marketing - it's an unfortunate necessity in a world where people will give you literal milliseconds of their time. Marketing isn't there to tell you about the thing, it's there to get you to want to know more about the thing.
- skydhash 2y agoA term for people giving only milliseconds of their attention is: uninterested people. If I’m not looking for a project planner, or interested in the space, there’s no wording that can make me stay on an announcement for one. If I am, you can be sure I’m going to read the whole feature page.
- adammarples 2y agoIdealistic and wrong, marketing does work in a lot of cases and that's why everybody does it
- bigstrat2003 2y agoNo, everybody uses marketing because it's a conventional bet. It has proven in many cases to not be effective, but people aren't willing to risk getting fired because they suggested going against the grain.
- deleted 2y ago[deleted]
- sigmoid10 2y agoHas post-Jobs Apple ever come up with anything that would warrant this hope?
- kh_hk 2y agoNo, but I think they stopped with "our most" (since all other brainless corps adopted it) and just connect adjectives with dots. Hotwheels: Fast. Furious. Spectacular.
- sigmoid10 2y agoMaybe people also caught up to the fact that the "our most X product" for Apple usually means someone else already did X a long time ago and Apple is merely jumping on the wagon.
- internetter 2y agoEvery iPhone is their best iPhone yet
- brianshaler 2y agoEven the 18 Pro Max Ultra with Apple Intelligence? Obligatory Jobs monologue on marketing people: https://www.youtube.com/watch?v=P4VBqTViEx4 https://www.youtube.com/watch?v=P4VBqTViEx4
- layer8 2y agoOnly the September ones. ;)
- azinman2 2y agoNot wrong though
- echoangle 2y agoIt kind of is, the iPhone 16e isn’t the best even though it’s the latest, right? Or are we rating best by price/performance, not pure performance (I don’t even know if the 16e would be best there)?
- nyczomg 2y agohttps://www.youtube.com/watch?v=CUPDRnUWeBA https://www.youtube.com/watch?v=CUPDRnUWeBA
- Buttons840 2y agoEvery step of gradient descent is the best model yet!
- echoangle 2y agoNot if you do gradient descent with momentum.
- sionisrecur 2y agoMaybe they used AI to come up with the tag line.
- roenxi 2y agoWe're in the middle of a massive and unprecedented boom in AI capabilities. It is hard to be upset about this phrasing - it is literally true and extremely accurate.
- kh_hk 2y agoIf that's so then there's no need to be hyperbolic about it. Why would they publish a model that is not their most advanced model?
- ghshephard 2y agoo3 mini wasn't so much a most advanced model, as it was incredibly affordable for the IQ it was presenting at the time. Sometimes it's about efficiency and not being on the frontier.
- CamperBob2 2y ago(Shrug) It's common for less-than-foundation-level models to be released every so often. This is done in order to provide new options, features, pricing, service levels, APIs or whatever that aren't yet incorporated into the main model, or that are never intended to be. Just a consequence of how much time and money it takes to train a new foundation model. It's not going to happen every other week. When it does, it is reasonable to announce it with "Announcing our most powerful model yet."
- roenxi 2y agoMost things aren't in a massive boom and most people aren't that involved in AI. This is a rare example of great communication in marketing - they're telling people who might not be across this field what is going on. > Why would they publish a model that is not their most advanced model? I dunno, I'm not sitting in the OpenAI meetings. That is why they need to tell us what they are doing - it is easy to imagine them releasing something that isn't their best model ever and so they clarify that this is, in fact, the new hotness.
- sebzim4500 2y agoThey aren't being hyperbolic, they are accurately describing the reason you would use the new product. And no, not all models are intended to push the frontier in terms of benchmark performance, some are just fast and cheap.
- magicmicah85 2y agoWhen you keep improving, it's always going to be the best or most: https://www.youtube.com/watch?v=bPkso_6n0vs https://www.youtube.com/watch?v=bPkso_6n0vs
- caseyy 2y agoThis is my latest and most advanced comment yet.
- vagab0nd 2y agoThis actually makes sense because the versioning is so confusing they could be releasing a lesser/lightweight model for all we know.