I'm frustrated with: First-page Google results being 80% ads Amazon reviews gaming the system No transparency in recommendations So I built Lumigo Lumigo that

I'm frustrated with: First-page Google results being 80% ads Amazon reviews gaming the system No transparency in recommendations So I built Lumigo Lumigo that: Only shows merit-based results Cites all sources (blogs/forums/reviews) Never takes ad money for products results Questions for HN: Would you actually switch from Google for product search? What killer feature would make it indispensable? How much do you care about seeing 'why' something is recommended? Bonus Q: What's your worst product search horror story?